GRACE A. SERRA-BOLDMAN
24954 HUNT DRIVE • MACOMB, MI 48042
586.484.4536 (TALK/TEXT) • firstname.lastname@example.org
P R O F E S S I O N A L S U M M A R Y
• Successfully led a 40-person creative team for a top ten worldwide marketing agency (SVP, Creative Director, Campbell Ewald)
• Served as creative lead for one of the fastest-growing agencies in Chicago (Creative Director, Castro-McMahon)
• Built a thriving creative business that frequently supports new business initiatives for Detroit and Chicago clients. (Creative Director/Writer, Boldman Creative)
• Known for consistently delivering exceptional marketing creative, inspiring audiences from consumer to papal.
• Proven multi-media talent.
C L I E N T S / C A T E G O R I E S
Automotive: Cadillac, Chevrolet, ACDelco, OnStar, Volvo, General Motors Corporate, GM Powertrain, Ford
Agencies: Campbell Ewald, Castro-McMahon, Jackson-Dawson, LIFT Communications, McCann-Erickson,
Minding Your Business, Strategy-Network, Wundermann
Banking/Financial: GMAC (now Ally Financial), Bank of America, Allen Benefits
Education: Archdiocese of Detroit, Ave Maria School of Law
Healthcare: St. John Providence Health (Cancer, Heart, Prevention), Detroit Medical Center (Rehab, Children’s Hospital)
Packaged Goods: Whirlpool Appliances, Vitamin Water
Retail: EXPRESS for Men and Women, OfficeMax
Philanthropic: Miracle League of Michigan, Special Olympics, Where There’s A Will
Tech: AT&T, IBM, eCognita Technologies, OnStar
Travel: Continental Airlines, Hilton Hotels, National Car Rental
Whatever: One of the things I love (yes, love!) about my work … ALL the different businesses, people and products I get to study. From my first writing assignment about a steel plant on the River Rouge to most recently helping rebrand the largest hotel/restaurant trade show in the world, there’s always something new to learn.
R E V I E W S
“You have heard this all before. Grace is the leader. The agency meteor. She delivers insight, manages relationship
and is innovative in constructing marketing plans, creative strategies and never-before tactics.”
EVP, Creative Director, Susan Logar, Campbell Ewald.
“Grace is one of the most outstanding creative directors/copywriters I have ever had the pleasure to work with.
Anyone who brings her in on a project will undoubtedly feel extremely lucky to have her as we always have.”
President, Kathy Nagy, Strategy-Network.
“Nailed it! I want you to know you are the fastest, easiest and most creative writer I have ever worked with.”
EVP, Leonard Gingerella, eCognita Technologies
“Employee of the Year” nominated by EVP, Creative Director, Jeff Scott, Campbell Ewald.
E M P L O Y M E N T H I S T O R Y
Boldman Creative, LLC (2005-Present) • Freelance creative direction, copy and design
Castro-McMahon (2000-2002) • Marketing Agency, Chicago, IL • Creative Director
Grace A. Serra, Inc (1998-2000) • Freelance creative direction and copy
Campbell Ewald (1992-1998) • Marketing Agency, Warren, MI
SVP, Creative Director (youngest SVP Director at the time)
VP, Associate Creative Director (selected for fast track program)
CTS Advertising (1990-91) • Copywriter
General Motors Powertrain (1988-90) • Communications Coordinator
(Won this competitive co-op placement. Earned college credit as well as full-time employment offer.)
E D U C A T I O N
•Honors student, Bachelors of Arts, Journalism, Oakland University
•Italian language student, L’Universita Per Stranieri, Perugia, Italia
•Continuing executive education programs (Covey, Meyers Briggs, leadership training)
•Homeschooling teacher, 11 years
S K I L L S A N D A C T I V I T I E S
•Coach, Miracle League of Michigan Baseball
•Direct non-profit, Where There’s A Will, Inc., for the benefit of children and adults with special needs
•Coached award-winning, 60-student Forensics Team at St. Lawrence Catholic School (2014, 2015, 2016).
•Grace under pressure